Brand Personality Evaluation
Aaker’s 5 Dimensions of a Brand Personality Framework
Sincerity
Haldiram's brand identity is rooted in tradition, wholesomeness, and honesty.
Competence
Consumers trust Haldiram for its reliable quality and delicious taste of Indian snacks and sweets.
Excitement
Haldiram is committed to sustainability, convenience, and culinary excellence.
Brand Assessment
Using the Barkus’ Four Factor Model
CUSTOMER JOURNEY MAP
CUSTOMER TOUCHPOINTS
MOMENTS OF TRUTH
PAIN POINTS
01
Redesign the app Interface
The absence of an established online presence can inhibit discovery, and the mobile app’s user interface is inferior compared to that of its competitors.
In today's digital age, a strong online presence is essential for businesses and individuals. A well-designed website and active social media accounts can increase visibility, attract customers, and drive growth.
POSSIBLE SOLUTION
Haldiram’s mobile apps offer a world of flavor, but their current interface can be confusing. By streamlining the design and navigation, we can create a more intuitive and engaging user experience. This simplified approach will make it easier for users to discover and enjoy Haldiram’s products.
02
Absence of Locate Us
A missing “Locate Us” feature can hinder customer accessibility and potentially impact sales.
In today’s fast-paced world, customers expect to have easy access to information. They want to be able to find what they need quickly and efficiently. When it comes to retail brands, having a “Locate Us” option on their website is crucial. Without it, customers may struggle to find the nearest outlet, which can lead to frustration and dissatisfaction.
POSSIBLE SOLUTION
Prominent “Locate Us” Button
Interactive Map Integration
Geolocation and Personalization
Search Functionality
Responsive Design for Mobile Devices
Clear Location Details
NAVIGATION PANEL
REDESIGNED PHONE INTERFACE
Original Homepage of Haldiram
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Redesigned version of Haldiram mobile app